About Apex Insurance Inc
Making insurance understandable since 2005
Our Mission
To demystify insurance through unbiased, comprehensive education that empowers consumers to make confident, informed decisions about their coverage. We believe everyone deserves to understand what they’re buying—without the jargon, sales pressure, or hidden agendas.
Why We Exist
Insurance is one of the most important financial products you’ll buy, yet it’s often sold, not taught. Complex terminology, conflicting advice, and commissioned salespeople create confusion that costs Americans billions in unnecessary premiums and uncovered losses.
Founded in 2005, Apex Insurance Inc began as a resource for friends and family trying to navigate Medicare enrollment. Today, we’ve grown into a comprehensive insurance education platform serving millions of readers annually. We don’t sell insurance—we explain it.
What Makes Us Different
🔍 Complete Transparency
We clearly disclose how we make money and never let affiliate relationships influence our recommendations. Our editorial team operates independently from our business team.
📚 Rigorous Accuracy
Every article is researched using primary sources—insurance regulations, policy documents, and official carrier filings. We cite our sources and update content quarterly.
🎯 Genuine Accessibility
We translate complex insurance concepts into plain English. No industry jargon without explanation. No assumptions about prior knowledge.
⚖️ True Independence
We are not owned by an insurance company. We don’t have quotas to meet. Our only loyalty is to our readers’ understanding.
Our Editorial Standards
- Expert Review: All content is reviewed by licensed insurance professionals before publication
- Regular Updates: We review and update our guides quarterly to ensure accuracy
- Source Citations: We cite official sources (CMS, NAIC, state insurance departments) for all regulatory claims
- Balanced Coverage: We present both pros and cons of every insurance type and company
- Reader First: We recommend what’s best for the reader, not what pays the highest commission
How We Make Money
We maintain our independence through several revenue streams:
- Display advertising (Google AdSense)
- Affiliate partnerships with insurance marketplaces (clearly disclosed)
- Sponsored content (clearly labeled, editorially independent)
- Lead generation for licensed agents (only when readers request quotes)
Important: Our editorial content is never influenced by our advertisers or affiliate partners. We do not accept payment for favorable reviews or placement.
Our History
What started as a 20-year-old domain helping local clients understand Medicare options has evolved into a comprehensive resource covering all major insurance types. The domain’s age and history give us a unique advantage—search engines trust established sites, and we’ve built on that foundation with modern, mobile-friendly design and current, accurate content.
Contact Us
Have questions, corrections, or suggestions? We’d love to hear from you.
Email: info@apexinsuranceinc.com
Editorial: editorial@apexinsuranceinc.com
Partnerships: partners@apexinsuranceinc.com